Jamelia’s journey from using a shoe brush as a haircare product to becoming the founder of a successful global haircare business is truly inspiring. Her realization of the lack of haircare products for black women during her internship in China led her to start Treasure Tress, a discovery box service that delivers top haircare products to women and girls with textured hair.
Growing up, Jamelia only saw one type of hairstyle promoted in the media – perfectly straight hair. This lack of representation of textured hair made her determined to make black girls proud of their natural curls. Despite initially considering a career in law, Jamelia’s passion for haircare drove her to pursue entrepreneurship.
Starting Treasure Tress was not easy for Jamelia. Balancing her start-up with a demanding corporate career required early mornings and late nights. However, her dedication paid off as Treasure Tress grew to become Europe’s largest natural hair product discovery box. The business now serves clients globally and works with over 250 beauty brands.
Jamelia’s impact goes beyond providing haircare products. She has created a space where women feel empowered to embrace their natural hair. Through initiatives like the teen experience workshops, she is helping young girls build confidence and self-acceptance.
Winning the Channel 4 initiative Black in Business was a significant milestone for Jamelia and Treasure Tress. The recognition and support she received through the initiative have helped her expand her business and reach even more customers. The positive feedback from older women and mothers who appreciate the service provided by Treasure Tress is a testament to the importance of representation in the beauty industry.
Jamelia’s story is a reminder of the power of determination and passion in turning a personal struggle into a successful business venture. Her journey from a young girl styling classmates’ hair to a global business owner is a testament to her entrepreneurial spirit and commitment to empowering women of color. Through Treasure Tress, Jamelia is not just selling haircare products – she is promoting self-love, acceptance, and diversity in the beauty industry.
